What you need to know about Instagram Promotions

Getting started is quick and easy

Start reaching more people by following these easy steps:


Pick which post to promote

Use photos and videos in your promotion that will appeal to your audience and the goals you are trying to achieve. In general, simple photos or videos that look like a natural feed post are best for helping you capture an audience's attention.

What to know more about this?

Click here: https://www.facebook.com/business/m/ad-anatomy


Choose your business goal

Get visits to your profile

Select this objective to showcase your products, services or portfolio by sending people directly to your profile.

Get visits to your website

Use the Website Visits objective if you want people to browse your online store, view more details about an event, or sign up for a special offer or mailing list.

Get messages from users

Encourage people to message you directly, especially if your goal is to get requests, appointments or enquiries from potential customers.


Select an audience

Automatic audience

With an automatic audience, you can target people like your followers: people with similar interests and demographics, in similar locations. Automatic audiences work best if you have at least 1,000 followers and your business is not specific to one location.

Manual audience

Try creating your own audience by selecting which locations, genders, age and interests to target. For example, if you own a children's clothing shop, you might target adults within a 5-mile radius of your location who are interested in parenting, children's clothing, shopping and more.


Set budget and duration

We recommend starting with the default budget and duration shown when you reach this screen. When you start with this combination, it allows our ad delivery system time to find the best people to see your post.

Want to know more about budget and duration?

Click here: https://www.facebook.com/business/m/instagram-promotions/pricing


Test and learn

Approach your promotion's target audience, budget and duration as a test. Review your promotion insights help you understand how it's performing, then try something different in your next promotion to see how it affects your results.

Don’t know how? Click here: https://www.facebook.com/business/m/instagram-promotions/faqs#promo-setup-videos

Source: https://www.facebook.com/business/m/instagram-promotions/getting-started

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