A Beginner’s Guide to Selling on Shopify. 🛍
Shopify is currently offering for you to set up a store FREE for 90 days.
Working in the online world for many years, I have tried numerous eCommerce platforms for myself and my clients.
Shopify is by far one of the easiest to start your online journey.
In saying that though, it can still be quite overwhelming if technology isn’t your best friend.
I have compiled this guide to help you take a look at it step by step.
Please read on for this information. 📃
I have also filmed the whole process of starting a shop from scratch.
AND, if it all gets too much, I have collaborated with a product photographer to do it all for you. (Please note that the price is a VERY special offer during the global pandemic virus 🦠 , as Pippa and I are passionate about helping where we can, this price will change at our discretion.)
So why Shopify?
As I mentioned, I have sold my products on many platforms, and I currently sell on Amazon because
1) I sell my products globally and Amazon stocks it in the country of selling
2) it’s the largest online eCommerce platform in the world, BUT, it’s not easy to set up and sell profitably. 💵
That’s why I am recommended you get on Shopify for now.
Dip your toes into the eCommerce world and see how it feels. 💦
If it feels good to wake up to sales, to have sales automatically happen, then you may like to look into Amazon. (I also sell on Teachable, Wix, Shopify, eBay, Facebook)
(This is where I learnt to sell on Amazon, and I’m proud to now coaching social media selling techniques to the group. http://bit.ly/amazonbbm)
Shopify is an easy, hosted platform (that means you can use its Domain name and you don’t have to buy another one. If you want a customised one, you can easily connect it.)
I like that it’s REALLY easy to connect your other marketing options, like Instagram, and you can sell directly FROM Insta using the Shopify connections. 🥳
Shopify has basically everything you need to set up shop in a couple of hours - order management, shopping cart, create discounts, process orders, no coding required, dropshipping or print on demand integrations, VERY low start-up costs, no contract, upgrading plan scheme and easy technology, it’s automatically mobile optimised (on some other platforms, you need to change the look yourself to make it look good on mobile)
So, if you decide to go ahead, these are the steps that you can take:
Set up your Shopify account. Go to shopify.com and sign up. It is currently offering a 90-day free trial. After the 90 days, you will be asked to select a plan.
Select a store name. Try to make this the same as your bricks and mortar store, your other Domain name if you have one and your social media accounts.
You will be then asked a few questions about your store, it’s best to be as truthful here as possible, so Shopify can offer you it’s best options. Or you can skip it.
Congratulations! You have an e-commerce store 💃 ! Now to fill it up.
The homepage will ask you to either add a product, customise a theme or add a domain.
If you have a Domain name already, you can click that and follow the prompts to connect it.
Customize your theme. Shopify will provide you with a basic but functioning look and feel but you have to plan, create, and optimize your Shopify store from the ground up. Select a pre-designed theme: Shopify has a large selection of both free and paid themes via Shopify Themes. You can go for a free theme, or purchase one. Have a look through them all and see what suits your product. Remember that most people will look at your site on mobile. 📲
Now you get to add products. I can’t push enough that your product photography is SO important. Your customers can’t touch, smell, try on or use your product when they are online shopping. The only way they can see it is by YOU showing them, and that means GREAT photographs. 📸 (This is why I have teamed up with a professional photographer to create the Shopify platforms for our customers. Click here to see more). If you don’t have access to a professional photographer and you sell products that come from a supplier, check out the photographs they use. You can use these too (you may have to ask permission.)
Don’t rush this part of the process. If you have a small amount inventory, you can manually upload the description, image and details. If you have a large inventory, you can upload a CSV file.
On your Shopify admin panel, click on Products to manage your inventory. Make sure your descriptions talk about the benefits of the product, not just the features.
You can now install paid or free apps to support and expand your business.
Wow! You now have a wonderful eCommerce website…but how does anyone else know this? 🤷♀️ 🤷♂️
Market your business and optimizing for conversions is your next biggest job, people need to ‘find’ you i.e. you need to tell people where to find you.
First up, tell people on your email list. They are your warmest customers - they have probably had some form of contact with your previously.
Second - set your business Facebook page to have a shop now button and directly link it to your Shopify store. You can link any Facebook shop products to your store.
Then change your Instagram link to your store. Connect your Instagram and request to have shoppable products.
If you need to know everything about how to make the most of marketing, here’s a course for you: Content Bullseye
And here's a code to use at the checkout for 20% off:
Do you have any other questions?
We are here to help,
just email us at firstname.lastname@example.org
CEO Digital Hub For Small Business